Politique de prix des éditeurs SaaS

pricingPricing management is key to making a successful transition to the SaaS model. Failing to capture the true value of a product does more than minimise or eliminate profits; failing to consider legacy products in pricing strategy or making SaaS products dramatically less expensive can make the SaaS option seem like an inferior, lesser option. Excess discounting can even force a price war amongst competitors that damages the category’s entire market.

Télécharger l’étude réalisée par PwC